Privacy Policy

Last updated: April 2026

At What About Mama?, we are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and Irish data protection law.

Who We Are

What About Mama? is an online gift store based in Ireland. We are the data controller responsible for your personal information.

What Information We Collect

We may collect and process the following personal data:

Name and contact details (email address, phone number, delivery address)
Payment information (processed securely — we do not store card details)
Order history and preferences
Website usage data (via cookies)

How We Use Your Information

We use your personal data to:

Process and fulfil your orders
Communicate with you about your orders
Send marketing emails (only with your consent)
Improve our website and customer experience
Comply with legal obligations

Legal Basis for Processing

We process your data on the following legal bases: contract performance (to fulfil your order), legitimate interests, legal obligation, and consent (for marketing).

Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties such as payment processors and delivery partners, solely to fulfil your order.